SMEs: do they follow a shotgun or rifle approach when it comes to target marketing?
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چکیده
منابع مشابه
Which One of Standardization or Customization Works the Best When It Comes to Online Marketing?
Online marketing has influenced the consumers all around the world. This opens up a way for the small enterprises to enter the international market and enjoy the benefits like the MNCs located in different parts of the world. Advertising products and manipulating the customers to buy is one of the techniques used by the international companies. As a result some companies take standardization as...
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ژورنال
عنوان ژورنال: Problems and Perspectives in Management
سال: 2016
ISSN: 1727-7051,1810-5467
DOI: 10.21511/ppm.14(3-2).2016.06